New product and brand management : marketing engineering applications

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind

Bibliographic Information

New product and brand management : marketing engineering applications

Gary L. Lilien, Arvind Rangaswamy

Prentice-Hall, c2003

2nd ed

Details

• NCID: BA68754914
• ISBN:
  • 0130084646
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: vii, 58 p.
• Size: 28 cm
• Classification:
  • DC21 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : New products -- Management