Marketing research : methodological foundations

Author(s)

• Churchill, Gilbert A.
• Iacobucci, Dawn

Bibliographic Information

Marketing research : methodological foundations

Gilbert A. Churchill, Jr., Dawn Iacobucci

Thomson/South-Western, c2005

9th ed

• : Book + InfoTrac

Note

"Free resources with new book!"--Spine

Includes indexes

Details

• NCID: BA68792855
• ISBN:
  • 0324201605
• LCCN: 2004102623
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxii, 697 p.
• Size: 27 cm
• Subject Headings:
  • LCSH : Marketing research