Marketing research : methodological foundations

著者

• Churchill, Gilbert A.
• Iacobucci, Dawn

書誌事項

Marketing research : methodological foundations

Gilbert A. Churchill, Jr., Dawn Iacobucci

Thomson/South-Western, c2005

9th ed

• : Book + InfoTrac

注記

"Free resources with new book!"--Spine

Includes indexes

内容説明・目次

内容説明

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

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詳細情報

• NII書誌ID(NCID): BA68792855
• ISBN:
  • 0324201605
• LCCN: 2004102623
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxii, 697 p.
• 大きさ: 27 cm
• 件名:
  • LCSH : Marketing research