The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures
Author(s)
Bibliographic Information
The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures
Harvard Business School Press, c2004
Available at / 9 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.4-65081200400084
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Includes index
Description and Table of Contents
Description
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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