Ads, fads, and consumer culture : advertising's impact on American character and society

著者

書誌事項

Ads, fads, and consumer culture : advertising's impact on American character and society

Arthur Asa Berger

Rowman & Littlefield, c2004

2nd ed

  • : hbk
  • : pbk

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注記

Includes bibliographical references (p.189-192) and index

内容説明・目次

巻冊次

: hbk ISBN 9780742527232

内容説明

Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.
巻冊次

: pbk ISBN 9780742527249

内容説明

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!

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