Strategic management : competitiveness and globalization
Author(s)
Bibliographic Information
Strategic management : competitiveness and globalization
Thomson/South-Western, c2005
6th ed
- :concepts and cases : package
- :concepts : package
- :concepts : text only
- :cases : package
- :cases : text only
Available at / 19 libraries
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cases : package336.1/H77/10102100563802,
concepts : package336.1/H77/20102100599412 -
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Note
CD-ROM includes financial case analyses with interactive spreadsheets to accompany some of the cases presented in the text
ISBN of Info Trac passcode card: 0534274943
Includes indexes
Description and Table of Contents
Description
This text examines the global business environment and illustrates how modern corporations use the strategic management process to create competitive advantages, integrating both traditional and contemporary perspectives of the strategic management process.
by "Nielsen BookData"