Strategic management : competitiveness and globalization
著者
書誌事項
Strategic management : competitiveness and globalization
Thomson/South-Western, c2005
6th ed
- :concepts and cases : package
- :concepts : package
- :concepts : text only
- :cases : package
- :cases : text only
大学図書館所蔵 件 / 全19件
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cases : package336.1/H77/10102100563802,
concepts : package336.1/H77/20102100599412 -
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注記
CD-ROM includes financial case analyses with interactive spreadsheets to accompany some of the cases presented in the text
ISBN of Info Trac passcode card: 0534274943
Includes indexes
内容説明・目次
内容説明
This text examines the global business environment and illustrates how modern corporations use the strategic management process to create competitive advantages, integrating both traditional and contemporary perspectives of the strategic management process.
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