Fashion : from concept to consumer
著者
書誌事項
Fashion : from concept to consumer
Pearson Prentice Hall, c2005
8th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses.
Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter.
目次
I. THE FUNDAMENTALS OF FASHION.
1. Fashion Development.
2. Consumer Demand and Fashion Marketing.
3. Fashion Change and Consumer Acceptance.
4. Fashion Research and Resources.
II. THE RAW MATERIALS OF FASHION.
5. Textile Fiber and Fabric Production.
6. Textile Product Development and Marketing.
7. Trimmings, Leather, and Fur.
III. FASHION MANUFACTURING.
8. International Fashion.
9. Product and Design Development.
10. Apparel Production and Global Sourcing.
11. Accessory and Fur Manufacturing.
12. Wholesale Marketing and Distribution.
IV. FASHION RETAILING.
13. Retailing.
14. Retail Fashion Merchandising.
15. Retail Fashion Marketing.
Appendix: Career Guidelines.
Fashion Industry Terminology.
Index.
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