Strategic market management
著者
書誌事項
Strategic market management
Wiley, c2005
7th ed., Wiley international ed
大学図書館所蔵 件 / 全20件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." - Robert L Joss, Dean of the Graduate School of Business, Stanford University.Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.Highlights of this Seventh Edition include: seven new cases - The Energy Bar Industry, Competing against Wal Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics; new discussion questions, more than 65 in all, make the text an even more valuable classroom tool; new and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs sustaining innovation, and more; and an emphasis on creating customer oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
目次
- Part I INTRODUCTION AND OVERVIEW Chapter 1 Business Strategy: The Concept and Trends in Its Management Chapter 2 Strategic Market Management: An Overview Part II STRATEGIC ANALYSIS Chapter 3 External and Customer Analysis Chapter 4 Competitor Analysis Chapter 5 Market/Submarket Analysis Chapter 6 Environmental Analysis and Strategic Uncertainty Chapter 7 Internal Analysis Case Challenges for Part II: The Energy Bar Industry, Competing Against Wal Mart Part III ALTERNATIVE BUSINESS STRATEGIES Chapter 8 Creating Advantage: Synergy and Vision vs. Opportunism Chapter 9 Strategic Options Chapter 10 Strategic Options: Value, Focus & Innovation Chapter 11. Global Strategies Chapter 12 Strategic Positioning Case Challenges for Part III: Xerox: The Early Years, Hobart Part IV GROWTH STRATEGIES Chapter 13 Growth Strategies: Penetration, Product Market Expansion
- Vertical Integration and the Big Idea Chapter 14 Diversification Chapter 15 Strategies in Declining and Hostile Markets Case Challenges for Part IV: Dove, Intel Part V Implementation Chapter 16 Organizational Issues Case Challenge for Part V: Samsung Electronics Appendix: Planning Forms
「Nielsen BookData」 より