CiNii Books - The fortune at the bottom of the pyramid

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.

Table of Contents

Preface. About the Author. I. THE FORTUNE AT THE BOTTOM OF THE PYRAMID. 1. The Market at the Bottom of the Pyramid. The Power of Dominant Logic The Nature of the BOP Market There Is Money at the BOP Access to BOP Markets The BOP Markets Are Brand Conscious The BOP Market Is Connected BOP Consumers Accept Advanced Technology Readily The Market Development Imperative Create the Capacity to Consume The Need for New Goods and Services Dignity and Choice Trust Is a Prerequisite Benefits to the Private Sector 2. Products and Services for the BOP. A Philosophy for Developing Products and Services for the BOP Twelve Principles of Innovation for BOP Markets Making It Happen Conclusion 3. BOP: A Global Opportunity? Engaging the BOP Local Growth Opportunities Learning to Grow Local Innovations and Global Opportunity BOP Solutions for Developed Markets Lessons for MNCs from BOP Markets Captial Intensity Sustainable Development Innovations The Cost of Managing Learning to Live in a Network of Relationships 4. The Ecosystem for Wealth Creation. Market-Oriented Ecosystem Ecosystems for a Developing Country Learning the Sanctity of Contracts Reducing Inequities in Contracts Building Governance Capabilities Among the Poor 5. Reducing Corruption: Transaction Governance Capacity. Are the Poor Poor? TGC Building TGC The Andhra Pradesh e-Governance Story eSeva Center for Good Governance Impediments Lessons from the Andhra Pradesh Experiment Appendix: List of eSeva Services 6. Development as Social Transformation. Development as Social Transformation Breaking Down Barriers to Communication BOP Consumers Upgrade Gaining Access to Knowledge Identity for the Individual Women Are Critcal for Development Evolving Checks and Balances The Real Test: From the Pyramid to the Diamond II. INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID. Section I: The Market at the Bottom of the Pyramid. Casas Bahia: Fulfilling a Dream CEMEX: Innovation in Housing for the Poor Section II: Known Problems and Known Solutions: What Is the Missing Link? The Annapurna Salt Story: Public Health and Private Enterprise Selling Health: Hindustan Lever Limited and the Soap Market Section III: Known Problems and Unique Solutions. Jaipur Foot: Challenging Convention The Aravind Eye Care System: Delivering the Most Precious Gift Section IV: Known Problems and Systemwide Reform. ICICI Bank: Innovations in Finance The ITC e-Choupal Story: Profitable Rural Transformation The EID Parry Story On CD Section V: Scaling Innovations. The Voxiva Story Innovations in Energy: E+Co's Investment in Tecnosol On CD Section VI: -Creating Enabling Conditions for the Development of the Private Sector - On CD. Citizen Centricity: E-Governance in Andhra Pradesh On CD Biography Index III. CD: 35 MINUTES OF VIDEO SUCCESS STORIES FILMED ON LOCATION IN THE BOTTOM OF THE PYRAMID IN INDIA, PERU, MEXICO, BRAZIL, AND VENEZUELA. Casas Bahia (3:54) CEMEX (3:07) Annapurna Salt (4:05) Hindustan Lever Limited (4:16) Jaipur Foot (4:40) Aravind Eye Care (6:08) ICICI Bank (4:23) ITC e-Choupal (4:08) EID Parry (4:12) Voxiva (3:33) E+Co/Tecnosol (4:34) Andhra Pradesh (3:30) Interactive practices text in PDF format The EID Parry Story Innovations in Energy: E+Co's Investment in Tecnosol Citizen Centricity: E-Governance in Andhra Pradesh

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The fortune at the bottom of the pyramid

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