Mismarketing : case histories of marketing misfires

Author(s)

• Berg, Thomas L.

Bibliographic Information

Mismarketing : case histories of marketing misfires

Thomas L. Berg

（Anchor books, A806）

Anchor Books : Doubleday, 1971, c1970

Note

Includes bibliographical references and index

"originally published in hardcover by Doubleday & Company, Inc., in 1970"--T.p. verso

Details

• NCID: BA69109011
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Garden City, N.Y.
• Pages/Volumes: viii, 264 p.
• Size: 18 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/001/86
• Subject Headings:
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA0090382X