Negative campaigning : an analysis of U.S. Senate elections

Bibliographic Information

Negative campaigning : an analysis of U.S. Senate elections

Richard R. Lau and Gerald M. Pomper

(Campaigning American style)

Rowman & Littlefield, c2004

  • : pbk

Available at  / 4 libraries

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Note

Includes bibliographical references (p. 155-167) and index

Contents of Works

  • The problem of negative campaigning
  • The literature of negative campaigning
  • Who uses negative campaigning?
  • The effectiveness of negative campaigning
  • Negative campaigning in open seat contests
  • Effects of negative campaigning on the political system
  • Normative thoughts on negative campaigning

Description and Table of Contents

Description

Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

Table of Contents

Chapter 1 The Problem of Negative Campaigning Chapter 2 The Literature of Negative Campaigning Chapter 3 Who Uses Negative Campaigning? Chapter 4 The Effectiveness of Negative Campaigning Chapter 5 Negative Campaigning in Open-Seat Contests Chapter 6 Effects of Negative Campaigning on the Political System Chapter 7 Normative Thoughts on Negative Campaigning Chapter 8 Appendix A. Description of Studies Included in the Meta-Analysis Chapter 9 Appendix B. Data and Methods

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