How brands become icons : the principles of cultural branding

Author(s)

• Holt, Douglas B.

Bibliographic Information

How brands become icons : the principles of cultural branding

Douglas B. Holt

Harvard Business School Press, c2004

Note

Includes bibliographical references (p. 245-249) and index

• NCID: BA69203086
• ISBN:
  • 9781578517749
• LCCN: 2004002697
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xiii, 265 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Business names
  • LCSH : Popular culture