Analysing media texts
著者
書誌事項
Analysing media texts
（Continuum research methods）
Continuum, c2003
- : pbk
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注記
Includes bibliographical references (p. 85-87) and index
内容説明・目次
内容説明
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
目次
- Introduction - What is multimodality theory?: A funtional theory
- Why is modality of interest in research?. The skater and the old man - Multimodal design and moving image production: Skateboarding documentary video - discourse
- Design and production
- Leo and the Old Man - the kineikonic and its subsidiary modes. Chocolate politics- analysing websites: The websites
- Organisation - the design of learning
- Orientation - teaching and selling. Returning to Hogwarts - the modality of computer games: From cut scene to gameplay - the player-avatar link
- Sensory modality
- Technological modality - the modality of children's games. Transforming Hannibal - interview data and textual analysis: How can multimodal analysis be employed in the study of audiences?
- Chris and Hannibal. Conclusion.
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