Encyclopedia of public relations

著者

• Heath, Robert L. (Robert Lawrence)

書誌事項

Encyclopedia of public relations

editor, Robert L. Heath

（A Sage reference publication）

Sage, c2005

• : set
• v. 1: A-L
• v. 2: M-Z, Index

注記

Includes bibliographical references and index

Vol. 1. A-L. -- v. 2. M-Z, Index

内容説明・目次

内容説明

The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners. With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism. It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society. Topics Covered: - Crisis Communication and Management - Cyberspace - Ethics - Global Public Relations - Groups - History - Jargon - Management - Media - News - Organizations - Practitioners - Relations - Reports - Research and Analysis - Theories and Models Advisory Board Elizabeth L Toth, Syracuse University John Madsen, Rock Island, Illinois Dean Kruckeberg, University of Northern Iowa Kirk Hallahan, Colorado State University Timothy Coombs, Eastern Illinois University Shannon A Bowen, University of Houston A A (Betteke) van Ruler, Free University, Amsterdam Kathleen S Kelly, University of Florida

目次

List of Entries Readers Guide About the Editor Editorial Board Contributors Introduction Acknowledgments List of Illustrations Entries Appendix

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA69329131
• ISBN:
  • 0761927336
• LCCN: 2004009256
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, Calif.
• ページ数/冊数: 2 v. (xxxi, 1067 p.)
• 大きさ: 29 cm
• 分類:
  • LCC : HD59
  • DC22 : 659.2/03
• 件名:
  • LCSH : Public relations -- Encyclopedias
• 親書誌ID:
  • BA71056880