Electronic commerce 2004 : a managerial perspective
著者
書誌事項
Electronic commerce 2004 : a managerial perspective
Pearson/Prentice Hall, c2004
- : student
- タイトル別名
-
Electronic commerce : a managerial perspective 2004
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
For undergraduate and graduate courses in Electronic Commerce and Business Issues.
The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.
目次
I. INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES.
1. Overview of Electronic Commerce.
2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts.
Appendix 2A: Build to Order Production.
II. INTERNET CONSUMER RETAILING.
3. Retailing in Electronic Commerce: Products and Services.
4. Consumer Behavior, Online Market Research, and Customer Relationship Management.
5. Online Advertising.
III. BUSINESS-TO-BUSINESS E-COMMERCE.
6. Company-Centric B2B and E-Procurement.
Appendix 6A: From Traditional to Internet-Based EDI.
7. Public B2B Exchanges and Portals.
Appendix 7A: Communication Networks and Extranets for B2B.
IV. OTHER EC MODELS AND APPLICATIONS.
8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC.
Appendix 8A: Intranets.
9. E-Government, E-Learning, and Other EC Applications.
10. Mobile Commerce and Pervasive Computing.
V. EC SUPPORT SERVICES.
11. Auctions.
12. E-Commerce Security.
13. Electronic Payment Systems.
14. Order Fulfillment, Content Management, and Other Support Services.
VI. EC STRATEGY AND IMPLEMENTATION.
15. E-Commerce Strategy and Global EC.
16. Launching a Successful Online Business.
17. Legal, Ethical, and Social Impacts of EC.
VII. ONLINE APPLICATION DEVELOPMENT.
18. Building EC Applications and Infrastructure.
ONLINE APPENDIX.
Current EC Research.
ONLINE TECHNICAL APPENDIXES.
A. Infrastructure for Electronic Commerce.
B. Web Page Design and Creation.
C. Web Programming.
D. Software Agents.
ONLINE TUTORIALS.
T1. EC Business Planning.
T2. Building a Storefront.
T3. The Supply Chain and Its Management.
「Nielsen BookData」 より