Business plans that work : a guide for small business
著者
書誌事項
Business plans that work : a guide for small business
McGraw-Hill, c2004
- (acid-free paper)
大学図書館所蔵 件 / 全9件
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注記
Includes index
内容説明・目次
内容説明
This title shows how to convert any idea into a convincing business plan - the necessary first step to launching a thriving enterprise. Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas to customers, key talent, and investors. "Business Plans That Work" details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality.Whatever stage you are at in the growth of your business, this no-nonsense guidebook will show you how to: determine what to include in each plan, why, and for whom; recognize and avoid common pitfalls in creating a business plan; and, use the proven "Timmons Model" to analyze potential opportunities. More than just a tool to raise seed capital, a well-written business plan provides an entrepreneur with strong insights into "the idea," and a powerful head start on turning that idea into an enterprise.
"Business Plans That Work" shows how to write, adapt, focus, and revise a business plan that will secure capital and attract top-flight talent as it helps you assess the strength of your opportunity and provides invaluable insights into what you need to do to make it work.Jeffry A. Timmons, D.B.A., is the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation. Andrew Zacharakis, Ph.D., is the Paul T. Babson Term Chair in Entrepreneurship at Babson College. Stephen Spinelli is the founder of Jiffy Lube International and director of Babson's Arthur M. Blank Center for Entrepreneurship.
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