Strategic thinking in tactical times

著者

    • DiVanna, Joseph A.
    • Austin, François

書誌事項

Strategic thinking in tactical times

edited by Joseph DiVanna and François Austin

(Corporations in the global economy)

Palgrave Macmillan, 2004

  • : cloth

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注記

Includes bibliographical references (p. 155-157) and index

内容説明・目次

内容説明

The premise of the book is to provide insight into new ways through which corporations create and execute strategies. It is the result of a 24-hour intensive workshop that brought together over twenty strategy practitioners from multiple industries. They were asked to consider the proposition that strategy is shifting from a product of an elite group of people within the firm to a process that aggregates strategic thinking from all levels of the firm.

目次

Introduction PART 1: THE STRATEGIC INDIVIDUAL Developing the Strategic Mindset Embracing a Global Context Sensing the Market, Competitors, Customers and Opportunities PART 2: DEVELOPING THE STRATEGIC CORPORATE COMPETENCY Anticipating the Competition and Understanding Market Trends Devising Strategy Collaboratively Dealing with Ambiguity and Unpredictable Events PART 3: MOVING THE STRATEGIC AGENDA INTO ACTIONABLE INITIATIVES Moving Strategic Thinking into Tangible Tactical Actions Measuring the Results Making Strategic Thinking Contagious

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詳細情報

  • NII書誌ID(NCID)
    BA69457765
  • ISBN
    • 1403934061
  • LCCN
    2003063273
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Basingstoke
  • ページ数/冊数
    xxviii, 158 p.
  • 大きさ
    22 cm
  • 分類
  • 件名
  • 親書誌ID
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