Marketing management : text and cases

Author(s)

• Lal, Rajiv
• Quelch, John A.
• Rangan, V. Kasturi

Bibliographic Information

Marketing management : text and cases

Rajiv Lal, John A. Quelch, V. Kasturi Rangan

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2005

• pbk.

Note

Includes index

Details

• NCID: BA69463393
• ISBN:
  • 0072967625
  • 007124218X
• LCCN: 2004042585
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xiii, 812 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA34788937