Marketing management : knowledge and skills

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

Marketing management : knowledge and skills

J. Paul Peter, James H. Donnelly, Jr

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2004

7th ed

Note

Includes indexes

Details

• NCID: BA69517754
• ISBN:
  • 0072552174
• LCCN: 2003044199
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xix, 876 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA34788937