Bibliographic Information

International business

Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

Thomson/South-Western, c2005

7th ed., domestic student ed

  • package

Available at  / 12 libraries

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Note

Includes indexes

Inset: 1 folded col. map

Description and Table of Contents

Description

Offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

by "Nielsen BookData"

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