Simply better : winning and keeping customers by delivering what matters most

Author(s)

• Barwise, Patrick
• Meehan, Seán

Bibliographic Information

Simply better : winning and keeping customers by delivering what matters most

Patrick Barwise, Seán Meehan

Harvard Business School Press, c2004

Note

Includes bibliographical references (p. 197-208) and index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0411/2003025723.html Information=Table of contents

Details

• NCID: BA69568948
• ISBN:
  • 0875843980
• LCCN: 2003025723
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xiv, 216 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.335
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Customer satisfaction -- Evaluation
  • LCSH : Marketing