Media analysis techniques
Author(s)
Bibliographic Information
Media analysis techniques
Sage Publications, c2005
3rd ed
Available at / 16 libraries
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University of Tsukuba Library, Library on Library and Information Science
361.45-B3810004020235
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Note
Includes bibliographical references (p. 233-236) and indexes
Description and Table of Contents
Description
Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques-semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory-have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations. The book is an excellent supplementary textbook for courses on media research methods as well as many other courses in Mass Communications.
Table of Contents
Preface to the Third Edition Preface to the Second Edition PART I: TECHNIQUES OF INTERPRETATION Chapter 1: Semiotic Analysis Chapter 2: Marxist Analysis Chapter 3: Psychoanalytic Criticism Chapter 4: Sociological Analysis PART II: APPLICATIONS Chapter 5: Murderers on the Orient Express Chapter 6: Seven Points on the Game of Football Chapter 7: The Maiden With the Snake: Interpretations of a Print Advertisement Chapter 8: All-News Radio and the American Bourgeoisie Chapter 9: Video Games: A New Art Form Epilogue: Shmoos and Analysis Appendix: Simulations, Activities, Games, and Exercises Glossary References Index
by "Nielsen BookData"