International marketing

Author(s)

• Backhaus, Klaus
• Büschken, Joachim
• Voeth, Markus

Bibliographic Information

International marketing

Klaus Backhaus, Joachim Büschken, Markus Voeth ; translated by Brian Bloch

Palgrave Macmillan, 2005

• : paper

Note

Includes bibliographical references (p. 421-433) and index

Details

• NCID: BA69667145
• ISBN:
  • 0333963881
• LCCN: 2003065841
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xiv, 466 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International economic integration