Event management : for tourism, cultural, business, and sporting events
著者
書誌事項
Event management : for tourism, cultural, business, and sporting events
Hospitality Press, c2001
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注記
Includes bibliography and index
Bibliography: p. 259
内容説明・目次
内容説明
This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from their mistakes. Not so event managers. Events typically have high costs and high risks. Events must be right the first time. There are no second chances, and there are no opportunities for the manager to plan, organise, train, coach, empower and delegate over an extended period. Business projects and new product development now culminate in events, while high-level business meetings, seminars, conferences and exhibitors are viewed as events. Senior managers realise that special skills are required for the planning of these expensive and often one-off occasions. And, of course, there are thousands of festivals, and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management. "Event Management for Tourism, Cultural, Business and Sporting Events" covers all the skills students will need to become a successful event manager. From this book they will learn how to design, plan, market and stage an event.
They will learn how to manage staff and staffing problems and how to ensure the safety of everyone involved. And learn what they need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events they stage.
目次
Preface *Introduction to event management *Event concept and design *Feasibility *Legal compliance *Event marketing *Promotion *Financial Management *Risk Management *Planning *Protocol *Staging *Staffing *Leadership *Operations and Logistics *Safety and Security *Crowd Management and Evacuation *Monitoring, Control and Evaluation *Careers in a changing environment Appendices *Appendix 1: Supplementary Internet Links *Appendix 2: Event Proposal References Index
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