Satisfaction guaranteed : the making of the American mass market

Author(s)

• Strasser, Susan

Bibliographic Information

Satisfaction guaranteed : the making of the American mass market

Susan Strasser

Smithsonian Books, c1989

Note

Reprint of the Pantheon Books edition, published by Random House, 1989

Includes index

• NCID: BA69738684
• ISBN:
  • 1588341461
• LCCN: 95020996
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Washington [D.C.]
• Pages/Volumes: xii, 339 p.
• Size: 23 cm
• Classification:
  • LCC : HF5813.U6
  • DC20 : 659.1/042/0973
• Subject Headings:
  • LCSH : Advertising -- United States -- Psychological aspects -- History
  • LCSH : Consumers -- United States -- History
  • LCSH : Sales promotion -- United States -- History
  • LCSH : Brand name products -- United States -- History