The globalization of tourism and hospitality : a strategic perspective

著者

書誌事項

The globalization of tourism and hospitality : a strategic perspective

Tim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi

(Tourism, hospitality and leisure series)

Thomson, 2004

2nd ed

タイトル別名

The globalization of tourism & hospitality

大学図書館所蔵 件 / 7

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered.

目次

  • Introduction. Tourist resorts and tourism policy. The globalisation agenda of tourism destinations. The role of tourism planning. The influences of marketing on travel, tourism & hospitality. Marketing communications. Global branding. Implications for sustainability. Competitive analysis of resorts, a strategic perspective. Institutional pressures and operational aspects of investment in tourism and hospitality. Globalization in tourism & hospitality
  • strategic implications. Globalization in tourism & hospitality: cost and benefits. Trends & globalization. Tourism & hospitality in Europe, Asia-Pacific and the Middle East, a review.

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