The business of software : what every manager, programmer, and entrepreneur must know to thrive and survive in good times and bad

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書誌事項

The business of software : what every manager, programmer, and entrepreneur must know to thrive and survive in good times and bad

Michael A. Cusumano

Free Press, c2004

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注記

Includes bibliographical references (p. [303]-319) and index

内容説明・目次

内容説明

The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the $600 billion software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce.

目次

Contents Acknowledgments Preface 1: The Business of Software: A Personal View 2: Strategy for Software Companies: What to Think About 3: Services, Products, and More Services: How Software Became a Business 4: Best Practices in Software Development: Beyond the Software Factory 5: Software Entrepreneurship: Essential Elements of a Successful Start-up 6: Start-up Case Studies: Software Products, Services, and Hybrid Solutions 7: Conclusion: The "Ideal" Versus "Realistic" Software Business Appendix Notes Index

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