Don't think of an elephant! : know your values and frame the debate : the essential guide for progressives
著者
書誌事項
Don't think of an elephant! : know your values and frame the debate : the essential guide for progressives
Chelsea Green, 2004
- : pbk
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注記
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0421/2004018919.html Information=Table of contents
収録内容
- Framing 101 : how to take back public discourse
- Enter the Terminator!
- What's in a word? Plenty, if it's marriage
- Metaphors of terror
- Metaphors that kill
- Betrayal of trust : beyond lying
- What the right wants
- What unites progressives
- FAQ
- How to respond to conservatives
内容説明・目次
内容説明
Donit Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.
In this book Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their values and identities, often against their best interests.
Donit Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wingis stranglehold on political dialogue in the United States
目次
Foreword by Howard Dean
Introduction by Don Hazen
Preface: Reframing Is Social Change
Part I: Theory and Application
Framing 101: How to Take Back Public Discourse
Enter the Terminator!
Whatis in a Word? Plenty, if Itis Marriage
Metaphors of Terror
Metaphors That Kill
Betrayal of Trust: Beyond Lying
Part II: From Theory to Action
What the Right Wants
What Unites Progressives
FAQ
How to Respond to Conservatives
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