Don't think of an elephant! : know your values and frame the debate : the essential guide for progressives

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Bibliographic Information

Don't think of an elephant! : know your values and frame the debate : the essential guide for progressives

George Lakoff ; foreword by Howard Dean ; introduction by Don Hazen

Chelsea Green, 2004

  • : pbk

Available at  / 12 libraries

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HTTP:URL=http://www.loc.gov/catdir/toc/ecip0421/2004018919.html Information=Table of contents

Contents of Works

  • Framing 101 : how to take back public discourse
  • Enter the Terminator!
  • What's in a word? Plenty, if it's marriage
  • Metaphors of terror
  • Metaphors that kill
  • Betrayal of trust : beyond lying
  • What the right wants
  • What unites progressives
  • FAQ
  • How to respond to conservatives

Description and Table of Contents

Description

Donit Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their values and identities, often against their best interests. Donit Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wingis stranglehold on political dialogue in the United States

Table of Contents

Foreword by Howard Dean Introduction by Don Hazen Preface: Reframing Is Social Change Part I: Theory and Application Framing 101: How to Take Back Public Discourse Enter the Terminator! Whatis in a Word? Plenty, if Itis Marriage Metaphors of Terror Metaphors That Kill Betrayal of Trust: Beyond Lying Part II: From Theory to Action What the Right Wants What Unites Progressives FAQ How to Respond to Conservatives

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