Strategic management : concepts and cases
著者
書誌事項
Strategic management : concepts and cases
Pearson Prentice Hall, c2005
10th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate courses in Strategic Management, Strategy, and Business Policy.
The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.
目次
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
Cohesion Case: Krispy Kreme Donuts-2004.
II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management and Operations Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
V. STRATEGIC MANAGEMENT CASE ANALYSIS.
How to Prepare and Present a Case Analysis.
A Sample Case Analysis for Krispy Kreme Donuts (KKD).
Name Index.
Subject Index.
Company index.
CASES.
SERVICE COMPANY CASES.
Telecommunications.
1. Verizon Communications-2004, Melissa Birch.
2. Nextel Communications-2004, Brian Barbour.
Airlines.
3. Southwest Airlines Co.-2004, Amit Shah and Charles R. Sterrett.
4. AMR Inc.-2004, Andrew Graff.
Internet Companies.
5. E-Trade Financial, Corp.-2004, William Doulaveris.
6. e-Bay Inc.-2004, Marcelo De Mattos.
7. Amazon.com, Inc.-2004, Carina San-Marina.
Retailers.
8. The Kroger Company-2003, Alen Badal. 9. Limited Brands--2004 M. Jill Austin.
10. Wal-Mart Stores, Inc.-2004, Amit Shah, Evan Offstein, and Tyra Phipps.
11. Target Corporation-2003, Henry Beam.
Entertainment.
12. Mandalay Resort Group-2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.
13. Royal Caribbean Cruises Ltd.--2004, Robert L. Stevenson.
Small For-Profit Businesses.
14. The Quarry, Inc., Indoor Climbing Center-2004, Harold Koch.
15. First Reliance Bank-2004, Benjamin R. Lanier Jr.
16. Bridal Gallery-2003, Carol Cumber, Bianca Ornelas, and Paul Reed.
17. Champions-Hydro Lawn, Inc.-2003, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs.
Nonprofit Organizations.
18. Audubon Nature Institute-2004, Caroline Fisher.
19. Central United Methodist Church--2004, Robert T. Barrett. 20. The United States Postal Service-2004, Lori Lyerly.
21. American Red Cross-2004, Stephanie Schaller.
22. The Classic Car Club of America-2004, Mattew C. Sonfield.
23. Utah Valley State College -2004, Lowell Glenn, David Johnson, and Bradley A. Winn.
MANUFACTURING COMPANY CASES.
Transportation.
24. Harley-Davidson, Inc.-2004, Richard A. Cox.
25. Winnebago Industries, Inc.-2004, Eugene M. Bland and John G. Marcis.
Cosmetics.
26. Avon Products, Inc.-2004, James Camerius.
27. Revlon, Inc.-2004, Jill Austin.
Food and Beverage.
28. Pilgrim's Pride Corporation-2004, James Harbin.
29. Anheuser Busch-2004, Michelle Ghoens.
Aerospace.
30. Boeing-2004, Carolyn R. Stokes.
31. Lockheed Martin Corporation-2004, Jim Meshaw.
Computers.
32. Apple Computer-2004, Suzanne Harrington.
33. Gateway Computer-2004, Ben Zhang.
Medical.
34. Stryker Corporation-2004, Henry Beam.
35. Biomet, Inc.-2004, Satish Deshpande.
Sporting Goods.
36. Nike, Inc.-2004, Jill Austin.
37. Reebok International, Ltd.-2004, Todd Butler.
39. Calloway Golf -2004, Mark Bube.
Tobacco.
40. UST, Inc.-2004, Marilyn M. Helms.
41. RJR Tobacco Co.-2004, George Weaver.
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