Corporate cultures and global brands
著者
書誌事項
Corporate cultures and global brands
World Scientific, 2004
- : pbk
大学図書館所蔵 全10件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"Mars, Lindt, Kikkoman, McDonald's, Coca-Cola, Ikea, Benetton, Nike, Nokia, Sony, Virgin, Toyota, Fiat, Chrysler, BMW, Rover, Lego, Disney"--Cover
Includes bibliographical references
内容説明・目次
内容説明
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.
目次
- 1. A Transatlantic Education
- i. Prussia to Pennsylvania
- ii. Boston 1915. 2. A New Discipline
- i. A Master Plan for 'Metropolis'
- ii. Hegemann and the Invention of the City Planning Exhibition
- iii.The Task of Town Building is an International One... and Every Nation May Contribute to Our Knowledge
- iv. Conceptual Consequences of the Universal Exhibition
- v. Fur Gross-Berlin. 3. New Worlds
- i. The Lecture Tour of 1913
- ii. Hegemann and Peets, City Planning and Landscape Architects
- iii. The American Vitruvius. 4. Theory and Criticism
- i. Back to Broken Continent
- ii. Wasmuth Verlag
- iii. 'Amerikanismus' and the Frank Lloyd Wright Debate
- iv. Mendelsohn 'One of the Most Inventive Amongst Modern Architects'
- v. Conflicting Visions of the Modern City
- vi. Pitfalls of Criticism
- vii. Modernism: Style or Function
- viii. Race and Culture. 5. Life in Ideological Times
- i. Alemannenstrasse 21
- ii. Urban Interchange in the Southern Cone
- iii. Romanticism, Classicism, Style or Virtue
- iv. The Stones of Berlin
- v. Hegemann, Belletrist
- vi. Berlin 1933. 6. Exile
- i. New York and the New School for Social Research
- ii. Refugee Without Refuge
- iii. Academic Protests
- iv. 'Housing': Full Circle
- v. An Untimely Death
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