Strategic management : creating value in a turbulent world
著者
書誌事項
Strategic management : creating value in a turbulent world
Wiley, c2005
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Strategic management : creating value in turbulent times
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注記
Includes bibliographical references and index
Cover title: Strategic management : creating value in a turbulent world
内容説明・目次
内容説明
This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firm's strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.
目次
Preface.Managing Strategically.The Fundamentals of Strategic Management.The Competitive Environment.Financial Markets.Internal Analysis: Managing Competencies, Costs and Knowledge.Creating Future Direction.Business-Level Strategy.Corporate-Level Strategy.Managing Innovation and the Dynamic Scope of theFirm.Leading Organizational Change.Designing Organizational Architecture.Measuring Organizational Performance.Corporate Governance.Strategic Management in Transition.
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