Analysis for marketing planning

Author(s)

• Lehmann, Donald R.
• Winer, Russell S.

Bibliographic Information

Analysis for marketing planning

Donald R. Lehmann, Russell S. Winer

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, 2005

6th ed. International ed

Note

Includes bibliographical references and index

Details

• NCID: BA70017012
• ISBN:
  • 007123831X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Ma.
• Pages/Volumes: xii, 256 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA34788937