Marketing and financial management : new economy - new interfaces

Author(s)

• Walters, David
• Halliday, Michael

Bibliographic Information

Marketing and financial management : new economy - new interfaces

David Walters, Michael Halliday

Palgrave Macmillan, 2005

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA70138050
• ISBN:
  • 1403940975
• LCCN: 2004052488
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke ; New York
• Pages/Volumes: xxiv, 408 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
  • LCSH : Corporations -- Finance