Mayas in the marketplace : tourism, globalization, and cultural identity

著者

    • Little, Walter E.

書誌事項

Mayas in the marketplace : tourism, globalization, and cultural identity

Walter E. Little

University of Texas Press, 2004

  • : pbk

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注記

Includes bibliographical references (p. 291-313) and index

"Chapter 7, which is a revision of "Home as a Place of Exhibition and Performance: Mayan Household Transformation in Guatemala," originally published in Ethnology (The University of Pittsburgh) 39 (2): 163-181"--P. ix

内容説明・目次

内容説明

2005 - Best Book Award - New England Council of Latin American Studies Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: how the tourist marketplace conflates global and local distinctions. how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together. how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities. Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market.

目次

Acknowledgments Introduction: Subjectivity and Fieldwork among Kaqchikel Vendors Chapter 1. Guatemala as a Living History Museum Chapter 2. Place and People in a Transnational Borderzone City Chapter 3. Antigua Tipica Markets and Identity Interaction Chapter 4. Mercado de Artesania Compania de Jesus and the Politics of Vending Chapter 5. Gendered Marketplace and Household Reorganization Chapter 6. The Places Kaqchikel Maya Vendors Call Home Chapter 7. Home as a Place of Exhibition and Performance in San Antonio Aguas Calientes Chapter 8. Marketing Maya Culture in Santa Catarina Palopo Conclusion: Traditions and Commodities Epilogue Appendix Notes Bibliography Index

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