Branding health services : defining yourself in the marketplace

著者

• Bashe, Gil
• Hicks, Nancy J.
• Ziegenfuss, Amy

書誌事項

Branding health services : defining yourself in the marketplace

edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss

Aspen Publishers, c2000

注記

Includes index

内容説明・目次

内容説明

Not concerned with the health aspects of branding either cattle or hip teenagers, but with creating, protecting, and enhancing brand names for health service providers. Contributors from communications, marketing and health care discuss such matters as the evolution of health services marketing sinc

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA70227321
• ISBN:
  • 0834211750
• LCCN: 99088085
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Gaithersburg, Md.
• ページ数/冊数: xiv, 250 p.
• 大きさ: 26 cm
• 分類:
  • LCC : RA410.56
  • DC21 : 362.1/068/8
  • NLM : W 74
• 件名:
  • LCSH : Medical care -- United States -- Marketing
  • LCSH : Corporate image
  • LCSH : Brand name products
  • MESH : Marketing of Health Services -- methods
  • MESH : Names
  • MESH : Product Line Management