Marketing
著者
書誌事項
Marketing
(The Blackwell encyclopedia of management / encyclopedia editor, Cary L. Cooper ; advisory editors, Chris Argyris and William H. Starbuck, v. 9)
Blackwell Pub., 2005
2nd ed
- : hardcover
大学図書館所蔵 件 / 全79件
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注記
"Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997"--T.p. verso (CIP)
Includes bibliographical references and index
内容説明・目次
内容説明
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
Features over 250 entries
Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
Assesses the implications of developments in new information and communications technologies
Contains extensive revisions to the section on retailing to embrace contemporary trends
目次
Preface. About the Editors.
Contributors.
Dictionary Entries A-Z.
Index.
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