Kellogg on China : strategies for success
Author(s)
Bibliographic Information
Kellogg on China : strategies for success
Northwestern University Press, 2004
- pbk. : alk. paper
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Note
Includes bibliographical references and index
Contents of Works
- China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.]
- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
- Combating piracy through guanxi / Daniel Beck ... [et al.]
- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.]
- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
- Delivering on the dream
- 2008 Olympics in Beijing / Christopher Butler ... [et al.]
- Coping with SARS / Angela Y. Lee
Description and Table of Contents
Description
This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China. The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernment organizations. Based on the findings from these interviews, the authors provide insights into the current operating environment in China and suggest strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is the outgrowth of a collaborative student-faculty effort through the Global Initiatives in Management program at the Kellogg School of Management.
by "Nielsen BookData"