Kellogg on China : strategies for success

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Bibliographic Information

Kellogg on China : strategies for success

edited by Anuradha Dayal-Gulati and Angela Y. Lee

Northwestern University Press, 2004

  • pbk. : alk. paper

Available at  / 6 libraries

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Note

Includes bibliographical references and index

Contents of Works

  • China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
  • The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
  • Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.]
  • Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
  • Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
  • Combating piracy through guanxi / Daniel Beck ... [et al.]
  • Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
  • Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.]
  • The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
  • Delivering on the dream
  • 2008 Olympics in Beijing / Christopher Butler ... [et al.]
  • Coping with SARS / Angela Y. Lee

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