Kellogg on China : strategies for success
著者
書誌事項
Kellogg on China : strategies for success
Northwestern University Press, 2004
- pbk. : alk. paper
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注記
Includes bibliographical references and index
収録内容
- China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.]
- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
- Combating piracy through guanxi / Daniel Beck ... [et al.]
- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.]
- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
- Delivering on the dream
- 2008 Olympics in Beijing / Christopher Butler ... [et al.]
- Coping with SARS / Angela Y. Lee
