Marketing management : an Asian casebook

Author(s)

• Schütte, Hellmut

Bibliographic Information

Marketing management : an Asian casebook

Hellmut Schütte ... [et. al.]

Pearson/Prentice Hall, 2004

Note

Includes bibliographical references

Details

• NCID: BA70307511
• ISBN:
  • 9789812445612
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore ; Tokyo
• Pages/Volumes: viii, 323 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Marketing -- Management