Rethinking marketing : developing a new understanding of markets

著者

• Håkansson, Håkan
• Harrison, Debbie
• Waluszewski, Alexandra

書誌事項

Rethinking marketing : developing a new understanding of markets

Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski

John Wiley & Sons, c2004

• : cloth

注記

"This book is the result of the seminar that was held in May 2003 in Oslo"--Pref

Includes bibliographical references and index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0416/2004007923.html Information=Table of contents

詳細情報

• NII書誌ID(NCID): BA70335153
• ISBN:
  • 0470021470
• LCCN: 2004007923
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chichester
• ページ数/冊数: x, 281 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5411
  • DC22 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses