The regional multinationals : MNEs and "global" strategic management
著者
書誌事項
The regional multinationals : MNEs and "global" strategic management
Cambridge University Press, 2005
- : pbk
- : hardback
大学図書館所蔵 全34件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [257]-269) and indexes
内容説明・目次
内容説明
Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
目次
- List of figures
- List of tables
- Acknowledgments
- 1. Introduction
- 2. Regional multinationals: the data
- 3. Two regional strategy frameworks
- 4. Regional and global strategies of multinational enterprises
- 5. Retail multinationals
- 6. Banking multinationals
- 7. Pharmaceutical and chemical multinationals
- 8. Automobile multinationals
- 9. Profits of leading multinational enterprises
- 10. Analysis of the regional and global strategies of large firms
- 11. Regional multinationals and government policy
- 12. Regional multinationals: the new research agenda
- Appendix. The 500 companies with the triad percent sales, alphabetical, 2001
- Company notes
- Case references
- Academic references
- Author index
- General index.
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