Sharing best practices in sport marketing : The Sport Marketing Association's inaugural book of papers
著者
書誌事項
Sharing best practices in sport marketing : The Sport Marketing Association's inaugural book of papers
Fitness Information Technology, c2004
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注記
Includes bibliographical references
内容説明・目次
内容説明
It is with tremendous pleasure that I share the enclosed contents drawn from more than eighty research presentations delivered at the Inaugural Sport Marketing Association Conference hosted by the University of Florida on 13 to 15 November 2003. Scholarly papers were presented on such subjects as corporate sponsorship, sport consumer behaviour, sport product branding, and technology's role in the promotion and sales process, all subjects of critical importance to those in pursuit of the best sport marketing practices.' -- From Richard Irwin's preface 'A Word From the President'.
目次
- PART I -- Building Brand: Sport Marketing Expansion Strategies
- PART II -- Sport Marketing and the Internet
- PART III -- Sponsorship and Sport Marketing
- PART IV -- Consumer Behaviour, Emerging Markets, and Sport Marketing.
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