Sport and corporate nationalisms
著者
書誌事項
Sport and corporate nationalisms
(Sport commerce and culture)
Berg, 2005
1st ed
- : cloth
- : pbk
大学図書館所蔵 全19件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
: cloth ISBN 9781859737941
内容説明
The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age.Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.
目次
Introduction Sporting Capital: Multinational and Transnational Corporatism David L. Andrews, University of Maryland, Michael L. Silk, University of Maryland and C.L. Cole, University of Illinois Section One: Multinational Sporting Corporatism Professional Sport Teams, Global Logos, and the Global Media/Entertainment Industry: A Political Economy of Transnational Sport Jean Harvey and Alan Law, both at University of Ottawa Corporatizing Sport: Adidas, ISL and the Reshaping of Sports Political Economy Alan Tomlinson, University of Brighton Marketing Generosity: The Avon Worldwide Fund for Womens Health and the Reinvention of Global Corporate Citizenship Samantha King, Queens University SEGA Dreamcast: National Football Cultures and the New Europeanism Philip Rosson, Dalhousie University, Canada Fram Pac Bell to the Tokyo Dome: Baseball and Economic Nationalism Jeremy Howell, University of San Francisco Section Two: Transnational Sporting Corporatism Every Girls a Superhero: Corporate (Trans)Nationalism(s), Womens Soccer, and Global (W)USA Michael D. Giardina and Jennifer L. Metz, University of Illinois Imagining Benevolence and Nation: Tragedy, Sport and the Transnational Marketplace Mary G. McDonald, Miami University, Ohio Making it Local?: NBA Expansion and the English Basketball Subculture Mark Falcous, University of Otago and Joseph Maguire, Loughborough University Cultural Contradictions / Contradicting Cultures: The Corporate Transnationalization of China? Trevor Slack, University of Alberta, Michael L. Silk, University of Maryland and Fan Hong, DeMontfort University Sport, Tribes and Technology: The New Zealand All Blacks Haka and the Politics of Identity Steven J. Jackson and Brendan Hokowhitu, both at University of Otago, New Zealand Beyond Sport: Imaging and Re-imaging Guiness as a Global Brand John Amis, University of Memphis
- 巻冊次
-
: pbk ISBN 9781859737996
内容説明
The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age.Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.
目次
Introduction Sporting Capital: Multinational and Transnational Corporatism David L. Andrews, University of Maryland, Michael L. Silk, University of Maryland and C.L. Cole, University of Illinois Section One: Multinational Sporting Corporatism Professional Sport Teams, Global Logos, and the Global Media/Entertainment Industry: A Political Economy of Transnational Sport Jean Harvey and Alan Law, both at University of Ottawa Corporatizing Sport: Adidas, ISL and the Reshaping of Sports Political Economy Alan Tomlinson, University of Brighton Marketing Generosity: The Avon Worldwide Fund for Womens Health and the Reinvention of Global Corporate Citizenship Samantha King, Queens University SEGA Dreamcast: National Football Cultures and the New Europeanism Philip Rosson, Dalhousie University, Canada Fram Pac Bell to the Tokyo Dome: Baseball and Economic Nationalism Jeremy Howell, University of San Francisco Section Two: Transnational Sporting Corporatism Every Girls a Superhero: Corporate (Trans)Nationalism(s), Womens Soccer, and Global (W)USA Michael D. Giardina and Jennifer L. Metz, University of Illinois Imagining Benevolence and Nation: Tragedy, Sport and the Transnational Marketplace Mary G. McDonald, Miami University, Ohio Making it Local?: NBA Expansion and the English Basketball Subculture Mark Falcous, University of Otago and Joseph Maguire, Loughborough University Cultural Contradictions / Contradicting Cultures: The Corporate Transnationalization of China? Trevor Slack, University of Alberta, Michael L. Silk, University of Maryland and Fan Hong, DeMontfort University Sport, Tribes and Technology: The New Zealand All Blacks Haka and the Politics of Identity Steven J. Jackson and Brendan Hokowhitu, both at University of Otago, New Zealand Beyond Sport: Imaging and Re-imaging Guiness as a Global Brand John Amis, University of Memphis
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