Sport and corporate nationalisms
Author(s)
Bibliographic Information
Sport and corporate nationalisms
(Sport commerce and culture)
Berg, 2005
1st ed
- : cloth
- : pbk
Available at 19 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
- Volume
-
: cloth ISBN 9781859737941
Description
The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age.Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.
Table of Contents
Introduction Sporting Capital: Multinational and Transnational Corporatism David L. Andrews, University of Maryland, Michael L. Silk, University of Maryland and C.L. Cole, University of Illinois Section One: Multinational Sporting Corporatism Professional Sport Teams, Global Logos, and the Global Media/Entertainment Industry: A Political Economy of Transnational Sport Jean Harvey and Alan Law, both at University of Ottawa Corporatizing Sport: Adidas, ISL and the Reshaping of Sports Political Economy Alan Tomlinson, University of Brighton Marketing Generosity: The Avon Worldwide Fund for Womens Health and the Reinvention of Global Corporate Citizenship Samantha King, Queens University SEGA Dreamcast: National Football Cultures and the New Europeanism Philip Rosson, Dalhousie University, Canada Fram Pac Bell to the Tokyo Dome: Baseball and Economic Nationalism Jeremy Howell, University of San Francisco Section Two: Transnational Sporting Corporatism Every Girls a Superhero: Corporate (Trans)Nationalism(s), Womens Soccer, and Global (W)USA Michael D. Giardina and Jennifer L. Metz, University of Illinois Imagining Benevolence and Nation: Tragedy, Sport and the Transnational Marketplace Mary G. McDonald, Miami University, Ohio Making it Local?: NBA Expansion and the English Basketball Subculture Mark Falcous, University of Otago and Joseph Maguire, Loughborough University Cultural Contradictions / Contradicting Cultures: The Corporate Transnationalization of China? Trevor Slack, University of Alberta, Michael L. Silk, University of Maryland and Fan Hong, DeMontfort University Sport, Tribes and Technology: The New Zealand All Blacks Haka and the Politics of Identity Steven J. Jackson and Brendan Hokowhitu, both at University of Otago, New Zealand Beyond Sport: Imaging and Re-imaging Guiness as a Global Brand John Amis, University of Memphis
- Volume
-
: pbk ISBN 9781859737996
Description
The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age.Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.
Table of Contents
Introduction Sporting Capital: Multinational and Transnational Corporatism David L. Andrews, University of Maryland, Michael L. Silk, University of Maryland and C.L. Cole, University of Illinois Section One: Multinational Sporting Corporatism Professional Sport Teams, Global Logos, and the Global Media/Entertainment Industry: A Political Economy of Transnational Sport Jean Harvey and Alan Law, both at University of Ottawa Corporatizing Sport: Adidas, ISL and the Reshaping of Sports Political Economy Alan Tomlinson, University of Brighton Marketing Generosity: The Avon Worldwide Fund for Womens Health and the Reinvention of Global Corporate Citizenship Samantha King, Queens University SEGA Dreamcast: National Football Cultures and the New Europeanism Philip Rosson, Dalhousie University, Canada Fram Pac Bell to the Tokyo Dome: Baseball and Economic Nationalism Jeremy Howell, University of San Francisco Section Two: Transnational Sporting Corporatism Every Girls a Superhero: Corporate (Trans)Nationalism(s), Womens Soccer, and Global (W)USA Michael D. Giardina and Jennifer L. Metz, University of Illinois Imagining Benevolence and Nation: Tragedy, Sport and the Transnational Marketplace Mary G. McDonald, Miami University, Ohio Making it Local?: NBA Expansion and the English Basketball Subculture Mark Falcous, University of Otago and Joseph Maguire, Loughborough University Cultural Contradictions / Contradicting Cultures: The Corporate Transnationalization of China? Trevor Slack, University of Alberta, Michael L. Silk, University of Maryland and Fan Hong, DeMontfort University Sport, Tribes and Technology: The New Zealand All Blacks Haka and the Politics of Identity Steven J. Jackson and Brendan Hokowhitu, both at University of Otago, New Zealand Beyond Sport: Imaging and Re-imaging Guiness as a Global Brand John Amis, University of Memphis
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