The profit impact of marketing strategy project : retrospect and prospects

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The profit impact of marketing strategy project : retrospect and prospects

edited by Paul W. Farris and Michael J. Moore

Cambridge University Press, 2004

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注記

Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002

Bibliography: p. 287-297

Includes indexes

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