Marketing of information products and services : proceedings of the IIMA/IDRC workshop held from February 14 to 17, 1994 at Indian Institute of Management, Ahmedabad
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Marketing of information products and services : proceedings of the IIMA/IDRC workshop held from February 14 to 17, 1994 at Indian Institute of Management, Ahmedabad
Indian Institute of Management, c1995
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Includes bibliographical references