A handbook of intellectual property management : protecting, developing and exploiting your IP assets
著者
書誌事項
A handbook of intellectual property management : protecting, developing and exploiting your IP assets
Kogan Page, 2004
大学図書館所蔵 全8件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.
Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.
A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:
the value of IP
EU versus US
brand identities
buying and selling rights
building an IP team
start-ups and spin-outs
acquisitions, flotation and liquidation
manufacturing and creative industries
consumer goods and financial services
patents, trade marks, copyright and design rights
action against counterfeiting, piracy and competitors
目次
- 1: Establishing your rights: The value of IP
- Which rights apply and to what?
- Hard vs soft rights
- What protection to expect
- EU vs US
- Technical innovations
- Service & process innovations
- Brand identities
- Trading on the web. 2: Building the portfolio: Applications
- Review & audit
- Competitive review
- Selling rights
- Buying rights
- Valuing IP and raising money
- Building an IP team. 3: IP in the growth cycle: Invention
- Start-ups
- Spin-outs
- Corporate venturing
- Collaborative R Joint ventures
- Acquisitions
- Flotation
- Liquidation. 4: Issues by sector: Manufacturing
- Creative industries (ie fashion design, record industry)
- Consumer goods
- Financial services
- Software
- Bio technology
- Public sector
- Universities. 5: Defining your rights: Patents
- Trade marks
- Copyright
- Design rights
- Know-how
- Trade secrets & confidentiality. 6: Enforcing your rights: Action against counterfeiting
- Action against piracy
- Action against competitors
- Litigation insurance
- Dispute resolution.
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