A handbook of intellectual property management : protecting, developing and exploiting your IP assets
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Bibliographic Information
A handbook of intellectual property management : protecting, developing and exploiting your IP assets
Kogan Page, 2004
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Includes index
Description and Table of Contents
Description
This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.
Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.
A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:
the value of IP
EU versus US
brand identities
buying and selling rights
building an IP team
start-ups and spin-outs
acquisitions, flotation and liquidation
manufacturing and creative industries
consumer goods and financial services
patents, trade marks, copyright and design rights
action against counterfeiting, piracy and competitors
Table of Contents
- 1: Establishing your rights: The value of IP
- Which rights apply and to what?
- Hard vs soft rights
- What protection to expect
- EU vs US
- Technical innovations
- Service & process innovations
- Brand identities
- Trading on the web. 2: Building the portfolio: Applications
- Review & audit
- Competitive review
- Selling rights
- Buying rights
- Valuing IP and raising money
- Building an IP team. 3: IP in the growth cycle: Invention
- Start-ups
- Spin-outs
- Corporate venturing
- Collaborative R Joint ventures
- Acquisitions
- Flotation
- Liquidation. 4: Issues by sector: Manufacturing
- Creative industries (ie fashion design, record industry)
- Consumer goods
- Financial services
- Software
- Bio technology
- Public sector
- Universities. 5: Defining your rights: Patents
- Trade marks
- Copyright
- Design rights
- Know-how
- Trade secrets & confidentiality. 6: Enforcing your rights: Action against counterfeiting
- Action against piracy
- Action against competitors
- Litigation insurance
- Dispute resolution.
by "Nielsen BookData"
