Elite MBA programs at public universities : how a dozen innovative schools are redefining business education

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書誌事項

Elite MBA programs at public universities : how a dozen innovative schools are redefining business education

edited by Mimi Wolverton and Larry Edward Penley

Praeger, 2004

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注記

Includes bibliographical references (p. [223]-225) and index

内容説明・目次

内容説明

Business education programs should practice what they preach: applying the principles of strategic analysis to play to their strengths and develop distinctive offerings that attract the most profitable customers-in this case, students, faculty, local communities, and the institutions that support them financially. With the costs of private MBA programs skyrocketing, public universities, which generally operate out of the spotlight of the Harvards and Whartons, have a tremendous opportunity to distinguish themselves as centers of innovative, high-quality education. Mimi Wolverton and Larry Penley conducted extensive research to identify the qualities of those public institutions across the country-from the University of Washington to Georgia Tech-that have successfully established competitive advantages, generally through a combination of cost leadership, differentiation, and focus. Elite MBA Programs at Public Universities features 12 in-depth case studies by senior representatives of the respective institutions, detailing the process by which they developed and launched programs to raise their profiles and ultimately compete aggressively for talent and support. From developing strategic alliances with local businesses and complementary academic departments to establishing online and overseas courses to investing in state-of-the-art facilities, these schools are setting new standards for business education-and measuring the positive results, for example, in terms of increased funding, higher faculty research productivity, higher rankings, and greater student diversity. Wolverton and Penley frame the case studies by applying the concepts of strategy theory, drawing lessons that can be applied in other educational institutions, as well as for students of strategy and general readers interested in emerging trends in business education. The result is a fascinating peek behind the scenes at the most innovative MBA programs, as well as a rich canvas for observing the principles of strategic management in action.

目次

Preface Acknowledgments The Strategic Challenge More Than a Number by Mimi Wolverton and Larry Edward Penley Strategically Embracing Innovation by Mimi Wolverton and Larry Edward Penley What It Takes to Be Strategically Innovative by Mimi Wolverton and Larry Edward Penley Case Studies A Work in Progress: Transforming the University of Washington Business School by Yash Gupta The Robert H. Smith School of Business: Building a Technology Powerhouse by Howard Frank Aggies, Integrity, and MBAs: The Mays MBA Program at Texas A&M University by Dan H. Robertson University of Georgia's Terry College of Business: Leadership Comes Naturally to the Oldest Business School in the South by Paul Karr DuPree College of Management at Georgia Tech: A College Positioned for a Compelling Opportunity by Terry C. Blum and Nathan Bennett Georgia State University's J. Mack Robinson College of Business: Reinventing Business Education in the 21st Century by Gary W. McKillips and Rhonda Mullen Local Interconnectedness and International Outlook: The Joseph M. Katz Graduate School of Business, University of Pittsburgh by Frederick W. Winter Defining a Niche: Moore School of Business, University of South Carolina by Catherine Hines Wills and Jan Collins Krannert Graduate School of Management, Purdue University: Where Business and Technology Meet by Tim Newton Indiana University, Kelley School of Business: A Long History of Innovation by James C. Wimbush Warrington College of Business, University of Florida: The Path to Excellence by John Kraft A Phoenix on the Rise: Arizona State University's W. P. Carey School of Business by Elizabeth O. Farquhar and Larry Edward Penley Conclusions Being Strategic about Innovation: Lessons for Business Schools, Future Graduate Students, and Potential Employers by Mimi Wolverton and Larry Edwarad Penley References About the Editors and Contributors

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