Perspectives on multimodality
Author(s)
Bibliographic Information
Perspectives on multimodality
（Document design companion series, v. 6）
J. Benjamins Pub., c2004
- : Eur
- : us
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
Table of Contents
- 1. Introduction (by Ventola, Eija)
- 2. Part I - Multimodal Issues
- 3. In between Modes: Language and Image in Printed Media (by Stockl, Hartmut)
- 4. Modelling Multiple Semiotic Systems: The Case of Gesture and Speech (by Muntigl, Peter)
- 5. Problematising 'Semiotic Resource' (by Fei, Victor Lim)
- 6. Multimodality and Empiricism: Preparing for a Corpus-based Approach to the Study of Multimodal Meaning-making (by Bateman, John A.)
- 7. Part II - Analyses and Applications
- 8. On the Effectiveness of Mathematics (by O'Halloran, Kay)
- 9. Multimodality in Language Teaching CD-ROMs (by Kaltenbacher, Martin)
- 10. The Multiple Modes of Dirty Dancing: A Cultural Studies Approach to Multimodal Discourse Analysis (by Rheindorf, Markus)
- 11. Multimodal Text Analysis and Subtitling (by Taylor, Christopher)
- 12. Multimodality in the Translation of Humour in Comics (by Kaindl, Klaus)
- 13. Multimodality in Operation: Language and Picture in a Museum (by Hofinger, Andrea)
- 14. Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts (by Eckkrammer, Eva Martha)
- 15. On the Multimodality of Interpreting in Medical Briefings for Informed Consent: Using Diagrams to Impart Knowledge (by Buhrig, Kristin)
- 16. Index
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